CNY Singapore Exodus: Targeting Weekenders During Holiday

Chinese New Year 2026 brings 40% more Singaporean visitors to Melaka as families seek alternatives to crowded home celebrations. With the Ringgit at favorable exchange rates, Melaka becomes the perfect weekend escape.

Why Singaporeans Choose Melaka for CNY

• 4-hour drive vs expensive flights to other destinations
• Heritage atmosphere without home celebration crowds
• Friendly Singaporean community in Melaka
• Value-for-money compared to SG hotels

Target Guest Profile

Primary segment: Multi-generational families (3 generations, 6-8 people)

• Seeking: 3-4 night stays (Jan 29 - Feb 1)
• Budget: RM800-1,200/night for 3BR units
• Priorities: Space, heritage experience, family activities

Singapore penetration strategy: Market on SG Facebook groups, highlight Ringgit advantage, emphasize "no home hosting duties" appeal.

2026 CNY Singaporean Guest Projections

• Expected SG visitors: +35% vs CNY 2025
• Average spend: RM 2,400/trip (accommodation + food + activities)
• Length of stay: 3.8 nights average

Property requirement: 3+ bedrooms, kitchen facilities, near heritage sites.

Marketing to Singaporean Weekenders

Listing optimization:

• Mention "4-hour drive from Singapore" in title
• Showcase Ringgit savings (40% cheaper than SG hotels)
• Highlight "no cleaning/cooking duties" vs staying home
• Emphasize "authentic heritage experience" for children

WhatsApp +60166996688 for Singaporean guest targeting strategy.