NORTH

┌─────────────────────────────────────┐

│ 1. A Famosa Resort (Ayer Keroh) │

│ 2. Melaka Zoo (Ayer Keroh) │

├─────────────────────────────────────┤

│ 3. Menara Taming Sari (Banda Hilir)│

│ 4. Dutch Square (Banda Hilir) │

│ 5. Jonker Street (Banda Hilir) │

│ 6. Maritime Museum (Banda Hilir) │

├─────────────────────────────────────┤

│ 7. Klebang Beach (Klebang) │

│ 8. Melaka Mall (Banda Hilir) │

├─────────────────────────────────────┤

│ 9. Portuguese Settlement (Ujong Pasir)│

│ 10. Bukit China (Bukit Cina) │

└─────────────────────────────────────┘

SOUTH

1. Dutch Square (The Red Square)

• Most iconic Melaka landmark

• High Instagram appeal

• Walking distance to multiple attractions

• International tourists willing to pay premium

• Year-round demand

• Heritage shophouses (renovated)

• Condos with Red Square views

• Apartments within 5-minute walk

• Henge City Residence (5-minute walk)

• Riviera Residence (river views, nearby)

• The Sail (river proximity)

• Property: RM650,000

• Monthly revenue: RM7,200 (at 75% occupancy)

• Annual net: RM52,800

• Cash-on-cash: 8.1%

2. Jonker Street (Jalan Hang Jebat)

• Night market (Friday-Sunday) draws crowds

• Heritage shopping and dining

• Baba-Nyonya culture center

• Weekend warrior favorite

• High repeat visitation

• Heritage shophouses

• Modern condos within walking distance

• Apartments overlooking Jonker

• Henge City Residence (on Jonker Street)

• Heeren Street adjacent properties

• Banda Kaba nearby condos

• Property: RM600,000

• Monthly revenue: RM6,800 (at 73% occupancy)

• Annual net: RM49,600

• Cash-on-cash: 8.3%

• Friday-Sunday rates: +40-50%

• Monday-Thursday rates: -20-30%

• Weekend occupancy: 85-90%

3. Menara Taming Sari

• Popular with families (rotating tower)

• Central location near other attractions

• Daytime attraction = overnight stays

• Family-friendly guest profile

• Growing popularity

• Condos within 10-minute walk

• Family-friendly apartments

• Properties with pool facilities

• Melaka Raya area condos (15-minute walk)

• Banda Hilir properties nearby

• Properties near Mahkota Parade

• Property: RM500,000

• Monthly revenue: RM5,400 (at 68% occupancy)

• Annual net: RM39,600

• Cash-on-cash: 7.9%

4. A Famosa Fortress

• Most famous historical site

• Free entry = consistent traffic

• Iconic photo opportunity

• Heritage tourists extend stays nearby

• Walkable from Bandar Hilir

• Condos within walking distance (10-15 min)

• Heritage area properties

• Properties near St. Paul's Hill

• Henge City Residence (8-minute walk)

• Banda Hilir nearby condos

• Properties near St. Paul's Hill

• Property: RM520,000

• Monthly revenue: RM6,100 (at 71% occupancy)

• Annual net: RM44,400

• Cash-on-cash: 8.5%

5. Klebang Beach

• Resort-style appeals to families

• Beach activities for children

• More affordable property prices

• Growing tourist area

• Less competition than heritage zone

• Beachfront condos

• Properties with sea views

• Resort-style developments

• Silverscape Residence (beachfront)

• Summerview Residence (nearby)

• Klebang modern condos

• Property: RM420,000

• Monthly revenue: RM4,800 (at 65% occupancy)

• Annual net: RM33,600

• Cash-on-cash: 8.0%

• Monsoon season (Nov-Jan): -15% occupancy

• School holidays: +25% rates

• Weekend demand: Strong

6. Melaka Straits Mosque (Klebang)

• Unique floating mosque architecture

• Growing popularity

• Near Klebang Beach (combines visits)

• Instagram appeal

• Emerging market

• Klebang area condos

• Beach-view properties

• Family-friendly resorts

• Silverscape Residence (nearby)

• Summerview Residence

• Newer Klebang developments

• Property: RM400,000

• Monthly revenue: RM4,200 (at 62% occupancy)

• Annual net: RM29,400

• Cash-on-cash: 7.4%

7. Portuguese Settlement (Ujong Pasir)

• Unique cultural experience

• Fishing village charm

• Less touristy = authentic experience

• Event-based spikes (Fiesta San Pedro)

• Emerging interest

• Village-style accommodations

• Sea-view condos

• Authentic properties

• Ujong Pasir area properties

• Nearby coastal developments

• Limited options (emerging)

• Property: RM360,000

• Monthly revenue: RM3,600 (at 58% occupancy)

• Annual net: RM24,000

• Cash-on-cash: 6.7%

• Fiesta San Pedro (June): +100% rates

• Weekend demand: Moderate

• Cultural tourism: Growing

8. Bukit China

• Historical significance (oldest Chinese cemetery)

• Cultural tourism interest

• Near Jonker Street (walking distance)

• Less competition than main heritage zone

• Growing awareness

• Heritage-style properties

• Properties near Jonker

• Cultural-themed accommodations

• Near Jonker Street condos

• Banda Kaba area

• Bukit Cina vicinity

• Property: RM440,000

• Monthly revenue: RM4,500 (at 63% occupancy)

• Annual net: RM31,200

• Cash-on-cash: 7.1%

9. Maritime Museum (Flor de la Mar)

• Unique ship-shaped museum

• Family-friendly attraction

• Near other Banda Hilir sites

• Part of heritage circuit

• Consistent family traffic

• Banda Hilir condos

• Family-friendly apartments

• Properties near Muara area

• Banda Hilir area condos

• Near Mahkota Parade

• Muara vicinity properties

• Property: RM500,000

• Monthly revenue: RM5,200 (at 67% occupancy)

• Annual net: RM36,000

• Cash-on-cash: 7.2%

10. A Famosa Resort (Ayer Keroh)

• Theme park appeal for families

• Multiple attractions (water park, safari)

• Stay-and-play packages

• School holiday demand

• Consistent family market

• Ayer Keroh area condos

• Family-friendly resorts

• Properties near resort

• Ayer Keroh developments

• Nearby highway-accessible condos

• Resort-area properties

• Property: RM450,000

• Monthly revenue: RM5,000 (at 68% occupancy)

• Annual net: RM34,800

• Cash-on-cash: 7.7%

Hotspot Comparison Matrix

Investment Potential by Hotspot

Guest Profile by Hotspot

Location Selection Decision Framework

Step 1: Define Your Investment Goals

• Target: Dutch Square, Jonker Street

• Accept: Higher entry price, more competition

• Trade-off: Lower ROI due to high entry cost

• Target: A Famosa, Klebang Beach, Menara Taming Sari

• Accept: Moderate entry price, moderate competition

• Trade-off: Balanced risk and return

• Target: Straits Mosque, Portuguese Settlement

• Accept: Lower current demand, less competition

• Trade-off: Growth potential vs current income

• Target: Maritime Museum, A Famosa Resort

• Accept: Moderate revenue, family market

• Trade-off: Consistent demand, lower volatility

Step 2: Assess Your Budget

• Portuguese Settlement

• Straits Mosque area

• Bukit China

• A Famosa Resort area

• Maritime Museum vicinity

• Klebang Beach

• Dutch Square core

• Jonker Street prime

• Heritage zone premium

Step 3: Analyze Competition

• More listings = rate pressure

• Higher quality standards required

• Marketing costs higher

• But: Proven demand

• Less rate pressure

• Quality differentiation easier

• Lower marketing costs

• But: Unproven demand

Step 4: Calculate Target ROI

Target ROI = (Annual Revenue - Annual Expenses) / Total Investment

Annual Revenue = (Avg Rate × 30 days × Occupancy %) × 12

Annual Expenses = Mortgage + Maintenance + Utilities + Management + Reserves

Target: Minimum 7-8% cash-on-cash return

Emerging Hotspots: Future Investment Opportunities

Up-and-Coming Areas

• New waterfront development

• Growing popularity

• Property prices: RM400,000-550,000

• Potential: High

• Planned development

• Infrastructure investment

• Property prices: RM350,000-500,000

• Potential: Medium-High

• Redevelopment potential

• Central location

• Property prices: RM380,000-520,000

• Potential: Medium

Hotspot-Specific Marketing Strategies

Dutch Square Strategy

Jonker Street Strategy

Klebang Beach Strategy

Conclusion: Choose Based on Your Goals

• Entry price affects ROI more than revenue

• Competition drives quality standards

• Guest profile varies by hotspot

• Seasonality affects each location differently

Need Help Choosing the Right Hotspot Location?

Let iHousing Melaka guide your location selection.

We provide:

• Hotspot-specific ROI analysis

• Competition assessment

• Property selection guidance

• Location-optimized listing strategy

• Hotspot-focused marketing

Don't guess on location. Data-driven hotspot selection maximizes your Melaka Airbnb investment returns.