7 Signs Your Airbnb Manager Is Failing (And What to Do About It)
You Hired a Manager to Make Your Life Easier. But Are They Actually Costing You Money?
You thought hiring a professional Airbnb management company would mean:
- Consistent monthly income
- Zero headaches with guests
- Professional handling of cleaning and maintenance
- Better occupancy than you could achieve yourself
But 6 months later, you're noticing:
- Occupancy rates that are lower than expected
- Payments that arrive late (or not at all)
- Guest complaints in your reviews
- Vague explanations when you ask questions
This article will help you identify the warning signs early, understand what's really happening with your property, and show you exactly how to switch to a better manager without losing bookings or income.
Sign #1: Your Occupancy Rate Is Below Market Average
What You Should Be Earning
Based on 2024-2025 Melaka market data:
| Property Type | Market Occupancy | Your Manager Should Target |
|---|---|---|
| Studio (Jonker Street area) | 22-28% | 25%+ |
| 2-Bedroom (Bandar Hilir) | 20-26% | 23%+ |
| 3-Bedroom (Heritage zone) | 18-24% | 21%+ |
Why Low Occupancy Happens
A failing manager typically has these issues:
1. Poor Listing Optimization- Low-quality or outdated photos
- Weak description that doesn't sell your property
- Missing key amenities in listing
- Not updating seasonal pricing
- Photos were 3 years old (showed worn furniture)
- Description didn't mention key selling points (UNESCO view, pool access)
- Price was static (RM180/night even during CNY peak)
Many managers list ONLY on Airbnb. This is leaving money on the table:
| Platform | % of Our Bookings |
|---|---|
| Airbnb | 45% |
| Booking.com | 25% |
| Agoda | 15% |
| VRBO | 8% |
| Expedia | 7% |
Airbnb's algorithm penalizes hosts who respond slowly:
- Under 1 hour: Best ranking
- 1-3 hours: Average ranking
- 3+ hours: Poor ranking (your listing gets buried)
Sign #2: You're Not Receiving Detailed Monthly Reports
What a Good Report Looks Like
Every month, you should receive a report that includes:
| Report Section | What It Tells You |
|---|---|
| **Booking Summary** | Every booking with guest name, dates, platform, revenue |
| **Occupancy Rate** | Your % vs. market average |
| **Income Statement** | Gross revenue, all deductions, net amount |
| **Expense Breakdown** | Cleaning, supplies, repairs with actual costs |
| **Guest Reviews** | Summary of feedback (positive AND negative) |
| **Platform Performance** | Which platform is performing best |
| **Pricing Analysis** | How your rates compare to competitors |
| **Next Month's Forecast** | Confirmed bookings + projected occupancy |
Why Poor Reporting Matters
Without detailed reports, you can't:
- Track performance - Is your property improving or declining?
- Spot problems - Are cleaning costs suddenly spiking?
- Optimize pricing - Are you underpriced during peak seasons?
- Plan ahead - Do you have low occupancy next month you need to fix?
- Her manager had raised prices too high (losing price-sensitive guests)
- She had zero bookings on Booking.com (her manager wasn't listed there)
- 3 recent negative reviews mentioned "slow check-in" (her manager had no backup staff)
Sign #3: Guest Reviews Are Declining (Or Non-Existent)
The Review Trap
Airbnb reviews are your most valuable asset:
- 4.8+ stars: Superhost status, higher search ranking
- 4.5-4.7 stars: Average performance
- Below 4.5 stars: Algorithm penalizes your listing
- Under 4.0 stars: Guests won't book
Common Review Issues That Indicate Manager Problems
Issue #1: "Communication Was Slow"- *Review example:* "Host took 6 hours to respond to questions. Had to call multiple times."
- Manager's fault: No quick response during business hours system
- Impact: 1-star deduction on communication, overall rating drops
- *Review example:* "Found dust on shelves, bathroom wasn't properly cleaned."
- Manager's fault: Poor cleaning quality control (or outsourced to cheapest option)
- Impact: Devastating for future bookings
- *Review example:* "Couldn't find the place, host didn't provide clear directions."
- Manager's fault: No proper guest communication system
- Impact: First impression ruined, affects entire stay
- *Review example:* "No toilet paper when we arrived. Had to buy our own."
- Manager's fault: Poor inventory management
- Impact: Unprofessional, reflects poorly on you as owner
How a Good Manager Prevents Bad Reviews
responsive guest communication- We respond within 30 minutes, responsive
- Multi-language support (English, Malay, Chinese)
- Proactive messaging (check-in instructions sent 24 hours before arrival)
- In-house cleaning team (not outsourced)
- Checklist system (60+ items checked after every stay)
- Random inspections by manager
- Personal greeting whenever possible
- Clear photo and video instructions for self-check-in
- Backup key access if guest arrives late
- Bulk supplies always stocked
- Automatic replacement when low
- Seasonal additions (extra towels during beach season, etc.)
Sign #4: Your Income Has Dropped Without Explanation
The Gradual Decline Trap
This is the most dangerous sign because it happens slowly:
| Month | Your Income | Manager's Excuse |
|---|---|---|
| January | RM2,500 | - |
| February | RM2,300 | "It's low season after CNY" |
| March | RM2,100 | "Still slow, tourism is down" |
| April | RM1,900 | "Just a quiet month" |
| May | RM1,700 | "Market is soft overall" |
What's Actually Happening (Behind the Excuses)
1. They're Not Adjusting Pricing DynamicallyGood managers adjust prices daily based on:
- Demand (weekends, holidays, events)
- Competition (what similar units are charging)
- Seasonality (school holidays, peak tourist periods)
- Lead time (last-minute discounts vs. early-bird rates)
- Fixed pricing (RM180/night): RM5,400/year at 15% occupancy
- Dynamic pricing: RM9,000/year at 22% occupancy
When a manager takes on too many properties, yours gets neglected:
- No new photos added
- Description never updated
- Not responding to platform optimization suggestions
- Not refreshing listing periodically
If your manager manages properties across KL, Penang, and Melaka, they may prioritize:
- Higher-revenue properties (luxury villas)
- Easier-to-manage properties (closer to their office)
- Properties owned by their "favorite" clients
Sign #5: Maintenance Issues Are Taking Too Long to Resolve
The Maintenance Cascade Effect
A small maintenance issue becomes a big problem:
Day 1: Guest reports AC not cooling properly Day 2: You tell your manager Day 5: Still no update, you follow up Day 10: Manager says "technician coming tomorrow" Day 15: Technician finally arrives Day 16: Guest leaves 2-star review: "AC was broken entire stay" Result:- RM500 refund to guest (partially)
- 2-star review visible for 12 months
- Future guests see review and don't book
- Occupancy drops 10-15%
- You lose RM1,200-1,800/year in revenue
Why Failing Managers Are Slow on Maintenance
1. They Don't Have Trusted ContractorsThey search for contractors on Facebook Marketplace when issues arise (instead of having reliable contacts ready).
Impact:- Days wasted finding someone
- Higher prices (emergency rates)
- Poor quality work (wrong person for the job)
Some managers delay repairs to avoid spending your money (not wanting to "bother" you with small expenses).
Reality: RM300 repair today vs. RM3,000 damage later. 3. No Systems for Tracking IssuesWithout proper tracking:
- Issues get forgotten
- No follow-up on guest complaints
- Recurring problems never permanently fixed
- Online ticketing system for all issues
- Automatic escalation if not resolved in 48 hours
- Photo documentation for all repairs
- Preventive maintenance schedule
Sign #6: You're Paying Hidden Fees You Didn't Agree To
The Hidden Fee Trap
You agreed to 20% commission. But your statements show:
| Fee | Amount | Explanation |
|---|---|---|
| Commission | RM500 | 20% agreed |
| Cleaning markup | RM150 | "Service fee" (not discussed) |
| Emergency call fee | RM75 | "After-hours support" |
| Supply surcharge | RM50 | "Convenience fee" |
| Platform listing fee | RM100 | "Listing maintenance" |
| **Total deductions** | **RM875** | **35% effective commission** |
Common Hidden Fees to Watch For
1. Cleaning Markup- Actual cleaning cost: RM80
- Manager charges you: RM120
- Hidden markup: RM50 (62% markup!)
- Guest calls at 9 PM with locked door
- Manager charges RM50 "after-hours fee"
- This happens 5-10 times per month
- Annual cost: RM250-500 you weren't expecting
- Plumber charges RM300
- Manager bills you RM360
- "Coordination fee" you never approved
- Toilet paper, soap, linens
- Manager buys at retail, charges you +25%
- Or buys bulk but keeps the savings
- Some managers charge extra for listing on multiple platforms
- Should be INCLUDED in base management fee
How to Spot Hidden Fees
Request a line-by-line breakdown of ALL deductions, including:- Exact cleaning cost (with vendor name)
- All maintenance with contractor invoices attached
- Supply purchases with receipts
- Any "service fees" with explanation
Sign #7: You Feel Like You're Still Managing Everything Yourself
The "Self-Service" Manager
You hired a manager to free up your time. But you're still:
- Fielding guest calls at night
- Arranging your own repairs
- Buying supplies for the condo
- Dealing with building management
- Updating calendars manually
What a Manager SHOULD Handle (So You Don't Have To)
Guest-Related Tasks:- Responding to all guest inquiries
- Sending check-in instructions
- Greeting guests (when possible)
- Handling complaints and issues during stays
- Processing check-outs
- Managing reviews
- Scheduling cleaning after every stay
- Inspecting cleaning quality
- Reordering supplies
- Coordinating repairs and maintenance
- Paying bills on your behalf
- Dealing with condo management
- Optimizing listings on all platforms
- Updating photos seasonally
- Adjusting pricing daily
- Responding to platform recommendations
- Monitoring competitor pricing
- Running promotions during low periods
- Monthly income statements
- Occupancy analysis
- Market comparisons
- Guest review summaries
- Improvement recommendations
Ready to Switch? Here's How to Do It Smoothly
The biggest concern property owners have: "Will switching managers disrupt my bookings and cost me money?"
The answer: Not if it's done correctly.
How iHousing Handles Seamless Transitions
Step 1: Pre-Switch Analysis (Before You Commit)We provide:
- Current performance review (occupancy, income, reviews)
- Market comparison (how you should be performing)
- Growth potential analysis (what's possible)
- Transparent quote (no hidden fees, ever)
- We export your existing calendar from all platforms
- Import directly into our systems
- Verify every booking is transferred accurately
- Contact upcoming guests to introduce ourselves
- Zero disruptions to confirmed bookings
- Airbnb: We submit management transfer request
- Booking.com: We update listing with our details
- Agoda, VRBO, Expedia: Same process
- You don't need to do anything
- We visit your property in person
- Document current condition (photos + checklist)
- Identify any immediate improvements needed
- Create action plan for optimizations
- New professional photography (if needed)
- Optimized listings across all platforms
- Dynamic pricing implemented
- responsive guest communication activated
- In-house cleaning scheduled
What Happens During Transition
Your income during switch:- Existing bookings continue normally
- Guests are informed of new contact (professional introduction)
- Zero gap in service
- Payment processing continues uninterrupted
- Week 1: Platform optimization, professional photos
- Week 2: Dynamic pricing activated, multi-platform listing
- Week 3: Guest reviews monitoring, feedback implementation
- Week 4: First monthly report, performance comparison
- Occupancy: +8-15 percentage points
- Average daily rate: +10-20% (better pricing)
- Total monthly income: +25-40%
- Guest reviews: 4.8+ average
Real Results: Property Owners Who Switched
Case 1: Imperio Residence - "Invisible" Manager
Before iHousing:- Occupancy: 11% (way below market)
- Monthly income: RM800-1,200
- Reviews: 4.2 average (declining)
- Manager response: "It's just slow season"
- Single-platform listing (Airbnb only)
- Static pricing (RM160/night regardless of demand)
- Outdated photos (from 2 years ago)
- No guest communication system
- Occupancy (Month 1): 21% | (Month 3): 26%
- Monthly income (Month 1): RM1,900 | (Month 3): RM2,600
- Reviews: 4.9 average (all 5-star)
- Platforms: Listed on 5 platforms
Case 2: Melaka Raya - Hidden Fee Problem
Before iHousing:- Gross revenue: RM12,000/year
- Commission (20%): RM2,400
- Hidden fees: RM1,800 (cleaning markup, emergency fees, supply surcharge)
- Actual commission: 35%
- Net income: RM7,800
- Gross revenue: RM16,500/year (better pricing, more bookings)
- Flat fee: RM3,000/year
- Cleaning: RM1,200 (actual cost, no markup)
- Effective rate: 25%
- Net income: RM12,300
Case 3: Novo 8 Residence - Declining Reviews
Before iHousing:- Reviews: 4.1 average (declining from 4.7)
- Common complaints: "Slow check-in," "Not clean enough," "No response to messages"
- Occupancy dropped from 22% to 14% due to poor reviews
- Manager excuse: "Guests are too demanding"
- Manager outsourced cleaning to cheapest vendor (poor quality)
- No quick response during business hours system (manager handled everything alone)
- No check-in process (guests left waiting outside)
- In-house cleaning team (quality controlled)
- quick response during business hours system (under 30 minutes always)
- Professional check-in process (personal greeting or key handoff)
- Reviews: 4.9 average (all 5-star for 3 months straight)
- Occupancy: Back to 24%+
Take Action: Don't Let a Failing Manager Cost You More
Every month you stay with an underperforming manager, you're losing:
- Potential income: RM1,000-3,000/month
- Opportunity cost: Better occupancy, higher rates
- Reputation damage: Declining reviews are hard to reverse
- Peace of mind: Constant stress and uncertainty
Get a Free Performance Audit
At iHousing, we offer Melaka property owners a completely free, no-obligation analysis:
What We Review:- Your current occupancy vs. market average
- Your pricing strategy vs. competitors
- Your guest reviews (strengths and weaknesses)
- Your listing optimization (photos, description)
- Your platform presence (which platforms you're on)
- Your effective commission rate (including hidden fees)
- Your improvement potential (what's realistically possible)
- Detailed performance report (10+ pages)
- Market comparison data
- Specific recommendations
- Transparent pricing quote
- ROI projection (if you switch)
Take Action Today: Enter your phone number and we'll WhatsApp you with a free audit of your current Airbnb performance.
Don't wait another month losing RM1,000-3,000 to poor management. Get the facts, see what's possible, and make an informed decision about your property's future.
About iHousing
We're Melaka's leading Airbnb property management company:
- 8 years experience in Melaka market
- 100+ properties under management
- 60%+ average occupancy (vs. market 19-22%)
- 5-platform listing strategy (60% more bookings)
- In-house cleaning team (no markups, quality controlled)
- Transparent pricing (no hidden fees, ever)
- responsive guest support (under 30-minute response)
We manage properties across 10+ Melaka condos including Silverscape Residence, The Shore Residence, Imperio Residence, Ong Kim Wee Residence, Novo 8 Residence, Century Mahkota, Wave Residence, Quartz Residence, Atlantis Residence, and we're the official manager for Parkland Avenue by the Sea (launching August 2025).
Worried about disrupting your current bookings? Our transition process is designed for zero downtime. We handle everything so your income never skips a beat. Let's talk about your specific situation - WhatsApp us today.
Ready to Start Your Airbnb Journey?
Contact iHousing today for a free consultation about your Melaka property.
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